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The campaign was shot by Oliviero Toscani.
July 27, 2016
By: Marie Redding
Senior Editor
Cosmoprof Worldwide will celebrate its 50th anniversary in 2017, and is launching a new ad campaign to mark the milestone. It includes the images shown above, shot by photographer Oliviero Toscani. The campaign, “Cosmoprof 50”, focuses on women’s faces – marked with a “touch of color,” to represent “a touch of makeup” on the eys, lips and hair. The new campaign will promote Cosmoprof’s shows in Bologna, Las Vegas and Hong Kong, in Italian and international publications. Cosmoprof Worldwide Bologna reported record numbers in 2016. Read more about a few of the upcoming events expected at the show, in the Online Exclusive: Cosmoprof Worldwide Bologna Celebrates 50 Years in 2017.
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